Introduction
Minus Cal: Food is indeed a crucial part of every creature’s life on this earth. It can be described as one of the necessities for survival. Food has such power that by modifying their diet any individual can achieve any body build type desired. Are you someone who gives extra thought to your diet, emphasizing what you are going to eat throughout the day? And, are you aware of the diet plan named “minus cal” that was pitched in the Shark Tank in 2024 by some individuals? Lastly, are your curiosities peaked as of now regarding this diet?
If you are interested then this blog will serve you well. In this blog, you are going to find every bit of information related to this diet and everything that happened with its pitch on the set of Shark Tank. Also, this blog is going to be detailed, elaborate, and accurate from start to finish. For the same reason, you are going to enjoy all the information packed in it and find it to be worth your while. This is why it is highly recommended that you read this blog completely.
Minus Cal: Let’s give you an overview
Undeniably, it is a very complicated task that requires a lot of effort to secure a deal with Sharks who are wealthy investors on the set of Shark Tank. However, it can be said that to ruin any chances of getting a fund raise you can follow in the footsteps of Minus Cal. This refers to pitching a health-related product but having no actual proof, evidence, or scientifically proven reports to back their claims. Hence, their product’s usefulness cannot be assured or backed.
This is the actual unfortunate case of these pitchers of Minus Kal. To explain their business and products, they sell a variety of protein bars. Also, they claim that they have infused their lineup of protein bars with a specific and special ingredient called Chloeve. This ingredient Chloeve is certainly known to help individuals in the aspects of fat/weight loss as well as decreasing the cholesterol percentage.
What were the Sharks’ responses and thoughts on Minus Cal?
In their pitch on the set of Shark Tank, the pitchers/entrepreneurs claimed that all their products had been tested. Also, their claims included that the ingredients used to make the final products are all-natural. One of the sharks named Mark Cuban was witnessed being sceptical. And doubtful about their whole brand and lineup of products. To be specific, Mark did not appreciate the fact that the brand was advertising all their products. As a tool for weight loss instead of a nutritional perspective. Additionally, Mark also pointed out another factor the name of the brand. Which can give wrong ideas to the customers and consumers. Eventually, the other sharks even seemed to get irritated by the constant arrogance and criticism by Mark. However, as the episode progressed further all the other sharks also seemed to be agreeing with Mark’s perspective.
Consequently, they also started doubting the brand and its products. Carmichael and Jacques tried in between to elaborate their claims. However, later they ended up contradicting themselves. Mark even addressed all the audiences to avoid buying their products. Lastly, all the sharks including Kevin O’Leary, Lori Greiner, Mark Cuban, Daniel Lubetzky, and Robert Herjavec refused to give an offer and rejected their pitch.
Minus Cal: What is the brand’s condition as of now?
Indeed, if the founders of this brand gave some thought about what they were advertising. And what they should be advertising they would have landed a sweet deal with one or multiple of the sharks. However, the founders even got considered and ended up mishandling as well as mixing up the facts. All this along with the branding ended up ruining their image in front of the sharks. As has been noted, Mark even told all the viewers that they should refrain from engaging with this brand. And avoid buying their products. Consequently, this episode and everything that happened in it led to the downfall of this brand.
This brand is known to have gotten a lot of criticism and hate from the people who were influenced by the episode. Not much new business followed after this episode got aired, instead they met with the harshest reviews. Its rating on e-commerce platforms such as Amazon was as low as 1.9 out of 5 stars. Many people around the world even called this brand and its products straight up “scam”.
Conclusion
Indeed, the pitch of these founders for their brand “Minus Cal” was something to learn from. Founders and entrepreneurs should consider studying where this brand went wrong. This is the end of this blog. In conclusion, it is hoped that enough information was provided with the help of this blog to enlighten you on the subject. It is appreciated that you came this far while reading. Lastly, consider checking out more of our blogs if this one is interesting.
AUTHOR- Piyush Chauhan
